June 2025

For too long, Europe’s vibrant entrepreneurial spirit has been hampered by fragmentation and structural challenges. While the continent boasts a wealth of talent and groundbreaking research, the journey from lab to market, and from startup to global scaleup, has often been an uphill battle. Yesterday’s launch of the EU Startup and Scaleup Strategy, “Choose Europe to Start and Scale,” marks a pivotal moment, signaling a concerted effort to transform Europe into a global innovation leader.

This is an incredibly exciting initiative and holds immense potential to unlock unprecedented growth.

This comprehensive strategy, deeply aligned with European Commission President Ursula von der Leyen’s broader ‘Choose Europe’ initiative, directly addresses the persistent issues that have hindered European startups and scaleups. The strength of this strategy lies in its holistic approach, tackling five crucial areas that are essential for nurturing a thriving entrepreneurial landscape.


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